Ubisoft CEO accuses Star Wars brand of trouble because of their disappointment in illegal sales

Despite receiving generally positive comments, “Star Wars” It wasn't a commercial hit for Ubisoft, the company at the time blamed the game's disappointing performance for the “crunchy water” around the Star Wars IP. Ubisoft CEO Yves Guillemot talked to shareholders during a Q&A session at its 2025 shareholder meeting, citing the Star Wars brand and how recent projects have ruined it.

“Outlaws is issued when it belongs to the brand it belongs to,” Guillemot said. IGN). Before the release of Star Wars offenders, IP experienced turmoil at the mixed reception of Star Wars: The Rise of Skywalker, the polarized TV series The Squid and Boba Fett.

It is worth noting that He was also criticized at that timeDue to the combination of poor paced introduction tasks, various technical problems and the poor sitting of several bugs among the players. Most of these issues have been resolved since its launch last year, with the story of the protagonist Kai Ship continuing with two DLC expansions, wildcards and a share of the pirate’s fortune.

While it's unclear whether Ubisoft will venture back into the Star Wars Galaxy – especially now, it has a new division focused on the tentpole ip and led by Guillemot's own sonCharlie Guillemot – Several Star Wars games being developed by other studios.

Saber Interactive says The knights of the Old Republic are not dead yetSkydance New Media is working on its own untitled Star Wars project, and the turning strategy fans can expect Star Wars: Zero Company.