The first descendant developer reacts to AI Tiktok ads

Nexon acknowledged “violations” in a series of Tiktok ads The first descendant Fans accused the company of producing “low-effort” marketing materials through AI.

Then release news on weekends reddit User ihardlytrihard completed four unusual ads after scrolling for your page, in just 15 minutes. All four exhibit mismatched lip synchronization, strange head movements, unnatural conversations, and at least the conversations used Similarities Content creator Danedemon – Although we don't know whether there is or not, we still don't know – fans immediately began to guess that they were produced through AI.

It's crazy to see the first descendants of the game not only steal content from known content creators and use AI to promote their games. But again they used AI to do another ad to promote their game.

As I mentioned the other day, streamers need to be aware of this. pic.twitter.com/bqoue1fgx5

– iambrandon 🏳️‍🌈 (@iambrandontv) August 15, 2025

Nexon responded quickly despite the developers' statement As many problems as possible arise.

It said the ads came from the creator's Tiktok creative challenge, “which allowed creators to voluntarily submit their content as advertising material.” While “all submitted videos were verified through Tiktok's system to check for copyright violations before being approved for advertising content, it has since been determined that “the situation around certain submitted videos seems inappropriate” and an investigation has been initiated.

Interestingly, the statement did not apologize – the only time to apologize was due to “the delay in providing this notice” because it “spending more time than expected.” Nexon said once “verification is complete” it will share updates with formal notifications.

Here is the full statement:

We would like to inform you of certain irregularities identified in the Tiktok Creative challenge for the operation of creators.

As part of Season 3 Marketing Event: Breakthrough, We've recently run Creative Challenge Tiktok Creators' program, which allows creators to voluntarily submit their content as advertising material.

All submitted videos are verified through Tiktok's system to check for copyright infringement before being approved as advertising content.

However, we have realized that the situation around certain submissions of videos seems inappropriate. Therefore, we are conducting a thorough joint study with Tiktok to determine the facts.

We apologize for the delay in providing this notice as the review took longer than expected. After verification is completed, we will share the update immediately through a formal notification. Thank you for your patience and understanding.

Nexon is just the latest company to come under fire for generating the use of AI. In June, the developer changed 11-bit Studios promises to update both to replace AI-generated content with manual assets After fans discovered that AI prompts were not correctly disclosed in the game.

Jurassic World Evolution 3 Developers Border Development Similarly Has to Go Back Generative AI character portraits after extensive criticismand Activision is repeatedly connected due to the use of AI it generates, including recent advertising examples Guitar Hero Games that Doesn't Existand Some Call of Duty: Black Ops 6 Assets.

Vikki Blake is an IGN journalist, as well as a critic, columnist and consultant with over 15 years of experience working with some of the world's largest gaming websites and publications. She is also a guardian, a Spartan, a quiet Hilan, a legend and a permanent chaos. Find her Bruceky.