Take-Two CEO doesn’t believe AI can compete with Grand Theft Auto

The era of artificial intelligence has only just begun, but some in the industry believe that artificial intelligence is an absolute necessity for the future. For example, Electronic Arts has reportedly instructed its employees to view artificial intelligence as “thought partner” in every aspect of game creation. However, Take-Two CEO Strauss Zelnick isn’t buying into the hype, and he doesn’t believe AI can compete with Rockstar Games’ Grand Theft Auto game.

“Assume there are no limits (to artificial intelligence),” Zelnick said in an appearance. CNBC. “Can we push a button tomorrow and create the equivalent of a marketing plan for Grand Theft Auto? The answer is no. A, you can't do that yet, and B, I don't think you're going to end up with anything very good. You're going to end up with something pretty derivative.”

Zelnick went on to explain that AI cannot innovate because it is “backward-looking” by design and its predictive models are built on what has already been created, rather than anything new.

This isn’t the first time Zelnick has shared his feelings about artificial intelligence; His performance has been quite consistent over the years. Earlier this month, Zelnick made a point of saying that people Exaggerating the capabilities of artificial intelligence.

Microsoft Gaming CEO Phil Spencer recently revealed that his company Use AI primarily for security purposesbut he doesn’t rule out its role in game creation. Meanwhile, Microsoft is trying Fully integrate artificial intelligence and voice commands into Windows 11 machines. Video game developers Hideo Kojima and Glenn Schofield both said AI tools should be embraced in game creation. A recent survey also found More than 50% of Japanese game publishers use artificial intelligence in some way.