Sony teams up with Blackpink's Lisa to remind you that PS5 exists

Sony has invited Blackpink member and actor Lisa to help promote PlayStation 5.

This is a compelling video, and it's a big draw for Sony as Lisa and the Black Raising industry is very popular. She also recently made her debut on the latest season of HBO's The White Lotus.

Lisa is just the latest celebrity with which Sony works with to help promote the PlayStation brand, just like the company before Working with basketball superstar Lebron James to design various accessories for the man himself. This is PlayStation Playmakers Programwhich has led PlayStation to work with prominent figures to develop various initiatives.

Others include actor and comedian King Bach, BMX athlete Nigel Sylvester, WNBA star Nalissa Smith, NFL players Ja'marr Chase and Ceedee Lamb, and football stars Lisa Zimouche and Romelu Lukaku.

“We are excited to be working with these organizers to celebrate their passion for games and games, provide early appearance and behind-the-scenes access, and provide a unique experience for fans,” said Eric Lempel of Sony. “The organizers are a dynamic network of talent that will continue to grow and evolve; they are part of a journey to inspire game fans and demonstrate the power of the game.”

For Sony, the PS5 has been a huge success and so far, despite initial struggles when launched due to common and supply chain issues, nearly 80 million units have been sold, but tracked according to the PS4. this PS6 will appear nextbut it's still very early and we don't know about the system yet.

Sony's latest PS5 dedicated is Death Stranding 2: On the beach in Hideo Kojima, it's out now. Other exclusive products to appear include Yotei's Ghost In October and Saros In 2026.