Gamestop CEO says the company's future is not in the game

CEO Ryan Cohen said GameStop is heavily inclined to trade cards as part of its future strategy. The news is part of a larger strategy shift to buy and hold a lot Bitcoin.

Cohen said that continuing to focus on trading cards, including the incredible recent Pokémon card suite, is a “natural expansion” of GameStop's business. He added that collectibles may have the potential for high profit margins.

Pokémon Cards have seen a huge revival recently. The store sells sets regularly, including the doomed competitor launched on May 30. As scalpers buy and sell supply and sell Pokémon card products (including card cards, special boxes and accessories), cards are becoming increasingly difficult to find.

GameStop has been steadily expanding its Pokémon card service. As of last month, GameStop More than one million cards have been rated using professional sports authenticators. The store chain does not actually rate the cards – a service that evaluates cards based on card quality and rarity – but provides Serve Shoppers can delete the card in the store and pay an extra fee to let GameStop handle the process for them.

Why GameStop has increased its focus on trading cards is not a mystery. Its revenue surged more than 50% in the first quarter of 2025, mainly due to Pokémon.

The GameStop brand has been on a roller coaster over the past few years, from the edge of bankruptcy to the theme of the movie – titled “Dumb Money), about the rise in the company’s share price. Chain, report Scattered profitsrecently experienced store closures, LayoffsAnd closed its match with magazines, game whistleblowers. After that, the magazine found a new owner.