EA CEO currently doesn't have a $80 game: “We don't want to make any changes at this stage”
Blog Andrew Joseph 30 Jul , 2025 0

With Nintendo taking its first step towards full price, AAA games are priced at $80, Xbox began to follow suit, but retreated, but EA has now also clarified its position: There are no $80 games now…for now.
“We don't want to make any changes at this stage,” CEO Andrew Wilson said on today's first-quarter revenue call. He said it was answering questions from investors about releasing competitors to start issuing $80 games, and EA is related to them.
Wilson continues:
This is in the construction, we have already offered a fairly extensive pricing plan in a variety of products. When you consider everything from free to our premium products and luxury versions, our direction is always to capture all kinds of pricing so that we can serve players in the best way and provide them with the greatest value. We will continue to look for opportunities to bring great value to our players, and as time goes by, there has not been a huge change.
EA also confirmed that it did not consider any changes to its existing pricing plan, with the expectation of current fiscal year earnings guidance. The current fiscal year will end in March 2026, so don't expect $80 EA game between now and now. That means games like Madden NFL 26, EA Sports FC 26 and seemingly Battlefield 6 won't be $80, Despite a leaker suggesting the opposite.
EA is not the only publisher that is not ready to follow Nintendo's Mario Karting World In the $80 game. Xbox recently announced External World 2 is $80 Apart from some other unknown holiday games releases, Just to reverse the decision After sparking criticism. And Randy Pitchford Defend potential price points for border 44it It turns out to be only $70. Apart from that, it is not clear that other games will target more games in the future, although there is likely to be some competition Many people are watching Grand Theft Auto 6.
Rebekah Valentine is a senior journalist at IGN. You can find her post on bluesky @duckvalentine.bsky.social. Is there a story tip? Send it to [email protected].