EA Bucks Industry Trends and Says No Plan to Raise Video Game Prices

Publisher/Developer ea It has been confirmed that even if the likes of Microsoft and Nintendo jumped to $80, it has no plans to increase the price of the game.

CEO Andrew Wilson speaks to investors on his latest financial call, and the company’s focus is “to provide incredible quality and index value to our Playerbase”, such as its popular co-op adventures Split novels, now 4 million copies have been sold.

“In terms of pricing power, today’s business is very different from what we did ten years ago,” Wilson explained. “Everything we did 10 years ago was about the world of selling shiny discs on retail shelves – well, that’s still a part In our business, which is a smaller part of our business, now our pricing represents everything from one side to the luxury edition and everything else.

“At the end of the day, whether what we are going to do is spend a dollar, or what we are doing costs $10, or what we are doing costs $100, our goal is always to provide incredible quality and exponential value to our player base,” Wilson said. “What we’ve discovered over time is (when) we can combine quality and value together, and our business is strong, resilient and continue to grow.”

“From a guidance point of view (…), we are not reflecting changes in the current (pricing) strategy at this time,” CFO Stuart Canfield added.

For some of the people given last week, this is gratifying news, Microsoft confirms it is increasing Xbox price And add the cost of controllers, headphones and certain games. The price increase in consoles and accessories has taken effect, and while the price of the game will remain the same now, we should expect Xbox to charge $79.99 for new first-party games during the holidays.

It follows a broader trend AAA game price jumps from $60 to $70 In the past five years, Nintendo is for $80 for the upcoming Switch 2 exclusive kart world and some other Switch 2 Edition games. The Switch 2 itself has been recently revealed to be $450, a price that has attracted criticism from Nintendo fans, although analysts admit that such a high price is likely In the current economic situation, it is inevitable.

Given EA's comments, we can expect the next EA Sports FC, Madden and Battlefield games to stick with the $70 standard edition pricing.

Last week, IGN reported EA cuts 100 jobs at Apex Legend developer Respawn Entertainmentand wider cuts throughout the organization, affected about 300 people.

Vikki Blake is a journalist, critic, columnist and consultant. She is also a guardian, a Spartan, a quiet Hilan, a legend and a permanent chaos. Find her Bruceky.