Assassin's Creed publisher Ubisoft says “many new games are struggling” as players abandon traditional games in favor of subscriptions, live services and free-to-play games.

Ubisoft has warned of falling revenue, saying that “many new games are struggling to stand out” as players abandon traditional full-price games.

Ubisoft writes in a new UK financial report that projects that would have previously stood out are now finding it difficult to “achieve the sales they once had.” Archive (Thanks, City AM), which is attributed to broader changes in player tastes.

Ubisoft explained that “the traditional 'full game model' of offering consumers a one-time purchase of a game for £50-£60 ($65-$80)” is continuing to “become less common”, with players now choosing to spend their time and money in other ways, such as “subscription services, long-running games-as-a-service titles, free-to-play games and cloud streaming”, Ubisoft said.

In short, Ubisoft continued: “Consumers are playing fewer and fewer games.” While some one-off, full-price games continue to be successful, these have become “some notable exceptions” to a broader trend that continues.

Ubisoft's comments come as the company faces ongoing uncertainty, having gone through layoffs and a massive corporate restructuring over the past year. The Paris-based company— Its largest franchise is now run by an independent subsidiary backed by Tencent -Always trying to find the next hot product 'Star Wars Desperados' Sales Disappoint And continue to try to crack the increasingly saturated live broadcast game market, Like the doomed shooter XDefiant,as well as The Division: Heartland Preemptively Canceled.

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